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Email Marketing
Intema Konversation is a Canadian leader in permission-based email marketing and has been supporting campaigns for Fortune 1000 companies since 2000. In 2006, we released Konversation, a fully integrated platform for email and print campaign management.
Consulting
With the fast pace of your day-to-day activities, it is a challenge to put the necessary structure in place so that it becomes second nature for your team to implement best practices and seek constant evolution in your relational marketing activities.
As a perfect partner, Intema Konversation’s experienced consultants can help you build and execute a road map to go from your current environment to a state-of-the-art multi-channel marketing environment. Our expertise includes relational marketing professionals, business intelligence and database marketing experts, digital printing specialists, campaign managers and more.
By leveraging the power of your marketing data, we help you optimize the relevancy of each communication sent to the consumers.
Email Deployment and Deliverability
Blocked legitimate emails, or false positives, are costing businesses billions of dollars each year according to Ferris Research. Intema Konversation’s deliverability team is aware of the growing concern and overwhelming complexity that corporations face regarding email deliverability. Intema Konversation is always at the forefront, looking for new approaches and tools to increase its clients’ email deliverability ratio.
Intema Konversation provides expertise in compliance with PIPEDA, CAN-SPAM and ISP standards. Our Deliverability practice enables our clients to monitor their sender reputation over time and optimize Inbox delivery rates. Intema Konversation implements best practices that will ensure compliance in terms of:
- user permission,
- sender authentication,
- bounce management,
- email list management,
- automated user complaint monitoring
- dedicated IPs for proper email monitoring
Intema Konversation offers sender certification services from major programs such as Sender Score and Habeas. Through these services, our clients are provided with:
- Inclusion in whitelists accepted by ISPs
- Blacklist and blocking list monitoring
- Remediation services with ISPs and blacklist organizations
Intema Konversation provides delivery monitoring tools for marketers who wish to optimize their content before it gets filtered by SPAM filters. Our monitoring tools also help organizations estimate email inbox delivery rates and identify potential problems before launching their campaign.
Intema Konversation ensures that your legitimate emails get delivered to the Inbox. Not to the bulk folder, but to the inbox - where your customers and prospects are expecting them.
Campaign management
We are devoted to providing high quality campaign management services to our clients. Outsource your multi-channel campaign execution to Intema Konversation and take the opportunity to focus on strategy, creativity, campaign analysis and optimization.
Our team is now applying PMBOK© best practices, as proposed by the Project Management Institute and is organized to support email and direct mail campaign. Intema Konversation specialists also possess the necessary skill sets to manage campaigns which include other direct media such as call centers, websites, SMS, interactive kiosques and point of sales.
Intema Konversation has been managing nation-wide marketing activities for popular brands since 2000.
Advanced personalization
Intema Konversation’s approach to personalization not only includes the technology components necessary to assemble unique messages based on recipient profile and available content, but also provides the resources available to plan, develop, manage, test, deploy and optimize the campaigns.
As we outsource project execution, we make it possible for marketers to send a highly personalized message at the right time and on the right media whether it’s email, direct mail or other direct media.
Intema Konversation’s broad experience with personalization includes projects that involve thousands of business rules, marketing components and templates. In such an initiative, every message sent to a customer is unique and defined, based on a very high number of segmentation criteria including: geo localization, declarative information, buying patterns, specific behaviors and sales cycle.
Knowing that advanced personalization dramatically increases message relevancy and that, based on various studies, has the potential to multiply results by 2 to10 fold, marketers should not ignore variable messaging when planning for there next campaign deployment.
Profile Management
Our built-in expertise in database management provides our clients with the necessary tools to improve quality and performance.
From strategic expertise in database consolidation to data cleansing including standardization, normalization and validation, our team of specialists accompanies clients in setting-up the best database structure and builds the appropriate connections with other systems.
Content Creation and Management
To personalize communication or simply gain efficiency, marketers must now classify and index their content assets. Our team provides the necessary tools and expertise so that it becomes easy to distribute variable content based on profiles and behaviors.
Tracking and reporting
Tracking customer behavior is a key to success for relationship marketers. It is paramount to any organization interested in communication personalization and segmentation.
We provide the necessary technology and expertise to create and enrich client profiles. Furthermore, we give you access to world-class expertise, tools and support to help you track and report your overall marketing activities. Our skills include data mining, database management and data integration.
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